Facebook officials claims that the company has moved further up regarding value offered for brands as most of the companies see that using the site has a positive effect on sales and brand preference.
The site officials also take credit in their premium advertising products that help brands and companies like Oracle Advertising to get their messages in front of the most relevant consumers via desktop and mobile. Continue reading
From the traditional models print media are to move into offering more digital innovative methods that will give the brands and other marketers an opportunity to reach out to common consumers through advertisements. This year will witness major changes in this sector of print media.
Print media has decided to move into digital offerings as many of the regional free newspapers were seen a mass decline. As a result many of the newspapers have started to adopt new innovative methods stop the decline and to withstand the market with various advertising packages. Cover wrapping has become more popular, not only with national newspapers but also regional newspapers. Translucent wraps are also adopted to highlight the advertising message in a catchy way. These new adoption methods are going to be beneficial for both the newspapers as well as the marketers like Oracle Advertising. Continue reading
The task of marketers are getting tough, as the latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples. This challenges marketers to step up their powers of persuasion to hold back the customers.
Although, having a great data of customers allows marketers to fine-tune their targeting, the research proves that consumers have become significantly less willing to provide their details to brands. It is time for marketers and major marketing companies like Oracle Advertising (although they are all the way forward)to re-think and step forward with better pursuasive methods for customers. Continue reading
