John Walden, chief of the Argos catalogue chain has ordered for the retail business review, prevailing speculations of Argos nearing closure!
“With stiff competition in the market, Argos is really struggling hard to survive,” says Ronald (a close friend of mine), from Appco Group Canada, who never misses any business-related news or stories. Continue reading
The month of June in San Francisco is going to witness a summit for “Inbound Marketing”.
As the scope, and need of inbound marketing rises, more and more of such summits will take place for marketers to have a keen insight into new marketing techniques. Notable Entrepreneurs like Christos Niarchos and others in the field of direct sales and marketing are a big draw for such business summits, which help to build up a fruitful future on the whole. Continue reading
Facebook officials claims that the company has moved further up regarding value offered for brands as most of the companies see that using the site has a positive effect on sales and brand preference.
The site officials also take credit in their premium advertising products that help brands and companies like Oracle Advertising to get their messages in front of the most relevant consumers via desktop and mobile. Continue reading
Once we are comfortable with our jobs and feel contented, many of us hesitate to step out of our comfort zones. But the fact remains that only those who step out of their comfort zones make it big- be it business or an individual career.
In business, going up the ladder means a lot. For that the reluctance to step out of comfort zones has to be overcome. Many leading business houses owe their success to this kind of an attitude. Says Li Zhi Jia, the Managing Director of Sirius Star Marketing while doing an assessment of his company’s success in 2011, “Obviously one of the biggest things that worked for us is none other than stepping out of the comfort zone and asking for help…”. Continue reading
After the Halo brand charity campaign, Tesco is into yet another move of CSR. Through this initiative, the super marketer encourages customers to donate Clubcard points accrued through environmentally friendly behaviours to fund rainforest conservation work.
When I shared this news with my friend, Eldose (Who’s working with Sirius Star Marketing), he replied laughing, ‘oh they are in for a big push’. Continue reading
Domino’s Pizza is looking to improve its mobile payments systems and boost its Twitter activity in 2012 as the company’s online bookings account for over half its orders.
“The company is looking to enhance the customer experience on digital channels (especially wireless devices, including the iPad)”, said a friend who’s working with Appco Group US. Continue reading
Direct Marketers have to be prompt…at all times.
A sales manager at Enza Marketing says, “We always give utmost importance to promptness. Be it about updating things relating to customers, their needs and their lifestyles or be it about handling their needs, we always try to be prompt. We are also prompt as regards our dealings with client companies. They always want it that way”. Continue reading
