After the Halo brand charity campaign, Tesco is into yet another move of CSR. Through this initiative, the super marketer encourages customers to donate Clubcard points accrued through environmentally friendly behaviours to fund rainforest conservation work.
When I shared this news with my friend, Eldose (Who’s working with Sirius Star Marketing), he replied laughing, ‘oh they are in for a big push’. Continue reading
Domino’s Pizza is looking to improve its mobile payments systems and boost its Twitter activity in 2012 as the company’s online bookings account for over half its orders.
“The company is looking to enhance the customer experience on digital channels (especially wireless devices, including the iPad)”, said a friend who’s working with Appco Group US. Continue reading
Direct Marketers have to be prompt…at all times.
A sales manager at Enza Marketing says, “We always give utmost importance to promptness. Be it about updating things relating to customers, their needs and their lifestyles or be it about handling their needs, we always try to be prompt. We are also prompt as regards our dealings with client companies. They always want it that way”. Continue reading
The automotive experts are of the opinion that automotive marketers need to focus on producing consistent brand strategies and points of differentiation from rivals to reverse the slump in new car sales.
The call to action comes after it emerged that purchases had dropped to the lowest level in a decade in the UK. Many automotive marketers have somehow managed to outperform others in the market. For example Honda, “it has somewhat managed to come back to its old marketing demand despite supply problems in 2011 after the Japanese tsunami and flooding in Thailand”, said a marketing executive from Appco Group Thailand to me. The sales were down, but less than the 4.4% drop across the market. Continue reading
Now-a-days the people are seen to have turned wealthy, with more and more people spending a good amount on luxury purchases. Whatever the history of these people, somewhere and somehow, there exist people where money is the least of their problems. But, here the question is, what will it take for brands outside the luxury sector to appeal to them?
More brands are now on their way to launch themselves upwards in an attempt to appeal to these consumers. The science in doing this appears as simple as following the classic rules of luxury branding. While wealthy consumers have become more open to value offerings and become selective about purchases, the rules of luxury prevail. This rule of luxury branding has become common in every country and with marketing firms like Appco Group Australia. Continue reading
The New Year has seen a slight increase in the mood of consumer confidence in spending. This would give marketing companies better hope in the coming days.
But still, nothing more of a hope can be expected from this up, as consumer confidence is still seriously depressed. So marketers (Appco Group Greece) should treat this month’s modest improvement with caution. Continue reading
Building rapport and connection with your future clients is an important part of being a great marketing company.
Customers put in lot of confidence when then know that they’re dealing with someone they can trust. Magnum Marketing is one company that tries to keep their client loyalty by enrolling experienced marketing professionals. Continue reading
